Every occasion, on the right day
SharEarn's shelves are driven by a calendar, not by a marketing schedule. Some days sit on the same date every year, some come round every week, and some move — and the ones that move are the ones worth getting right. In India that is 59 shelves across two shared calendars, with 62 dates verified for 2026 and 2027 — and there are separate calendars for the United States and the Gulf. What exists for your country ↓
What the calendar is pointing at
Every date below has been checked by a person against a published panchang. Nothing here is computed and hoped for.
Three ways a day arrives
Every occasion on SharEarn is one of these three. The difference is not cosmetic — it decides how much human checking the date needs.
Fixed annual days
The same date every year. New Year on 1 January, Women's Day on 8 March, Halloween on 31 October, Christmas on 25 December. A birthday works the same way — it is fixed, it is just fixed to one person.
These need setting up once and then they are permanent.
Weekly and daily rituals
Monday motivation, the good-morning card, the good-night card. These are expressed as a recurrence rule — every Monday, every day — so they never need a date list at all, and they never go stale.
They are also the shelves people use most, because most days are not festivals.
Movable festivals
Diwali, Holi, Navratri, Raksha Bandhan — days set by a lunar or lunisolar reckoning, which land on a different Gregorian date each year. Easter and Thanksgiving are movable too, by a weekday rule rather than a moon.
These carry an explicit date for each year, and each of those dates has to be confirmed by a person.
A movable date is checked against the panchang before it can reach a shelf
Lunar dates can be computed, and computing them is the easy part. The hard part is that a computed tithi and a published panchang do not always agree — a tithi can be skipped, a festival can sit a day off where you expect it, and regional reckonings differ. So SharEarn does not trust the computation.
Every movable occasion is loaded with an explicit date for each year, and every one of those dates starts out unverified. While a date is unverified, its shelf does not publish. Nobody sees it, nobody shares it. A person with a panchang confirms the date, and only then does the shelf go live.
It is a deliberately unhelpful gate, and it is there for one reason: a wrong festival date on a card that someone sends to their own family and their own customers is worse than sending nothing. A missing card is a missed opportunity. A card with the wrong Diwali date on it is an embarrassment that travels.
Festivals, greetings, motivation
Whatever the calendar is doing, a shelf belongs to one of three families — and all three are public, which means every one of them is on the free plan.
Festivals and days
The dated shelves: religious festivals, national days, international days. These are the ones that spike — a Diwali card gets sent to people a good-morning card never reaches.
Greetings
Good morning, good night, the everyday shelves. Low drama, highest use. This is what keeps a person in the habit, so that they are already there when the festival arrives.
Motivation
Monday motivation and the devotional and inspirational shelves. Weekly rhythm rather than annual event, and a natural fit for anyone building a following.
Organisations get a fourth kind that nobody else sees — their own private, branded shelves. How that works →
A sample of the calendar, grouped by kind
Not the whole list — a sample, so you can see the shape of it. Movable festivals carry a real date per year, so both are printed.
| Occasion | Kind | When it lands |
|---|---|---|
| New Year | Fixed annual | 1 January |
| Women's Day | Fixed annual | 8 March |
| Halloween | Fixed annual | 31 October |
| Children's Day (India) | Fixed annual | 14 November |
| Christmas | Fixed annual | 25 December |
| Birthdays & milestones | Fixed annual, per person | Their own date, every year |
| Monday Motivation | Weekly | Every Monday |
| Good morning | Daily | Every day |
| Good night | Daily | Every day |
| Navratri begins | Movable — lunar | 11 Oct 2026 · 30 Sep 2027 |
| Dussehra | Movable — lunar | 20 Oct 2026 · 9 Oct 2027 |
| Diwali | Movable — lunar | 8 Nov 2026 · 29 Oct 2027 |
| Holi | Movable — lunar | 4 Mar 2026 · 22 Mar 2027 |
| Raksha Bandhan | Movable — lunar | 28 Aug 2026 · 17 Aug 2027 |
| Thanksgiving (US) | Movable — weekday rule | 26 Nov 2026 · 25 Nov 2027 |
Movable dates are held unpublished until a person has checked them, so a shelf appearing in the app is a shelf whose date somebody signed off.
What exists for your country, and what does not
Coverage is built calendar by calendar, and every date on a movable shelf is checked by a person before it is published. Below is the real state of each one — including the parts that are still missing, because finding out on the morning of a festival is worse than knowing now.
India — complete
2 calendars · 59 shelves · 62 dates verified for 2026 and 2027. India Festivals & Panchang sits on top of the Global Standard shelves everyone gets. 26 of those shelves move with the panchang, and each one is dated by hand, two years ahead.
United States — published
2 calendars · 57 shelves · 46 dates verified for 2026 and 2027. Thanksgiving, Memorial Day, Labor Day, the Fourth, Mother’s and Father’s Day, Hanukkah, Rosh Hashanah, Passover, Easter and the rest — the ones that fall on “the fourth Thursday” are computed and then checked, not guessed.
Gulf — national days only
2 calendars · 32 shelves · 10 dates verified. The National and Founding Days of the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman are published, on top of the global shelves. These are fixed dates in the Gregorian year, so there is nothing to get wrong.
Eid and the Hijri year — still missing
There is no Islamic religious calendar yet, so Eid is not on a shelf, in the Gulf or anywhere else. The engine already handles dates that move; what this needs is a verified Hijri date list and the rule that a date announced one or two evenings ahead must not be published early. That is being built in that order, deliberately.
Everywhere else
1 calendar · 24 shelves · 10 dates verified. The Global Standard calendar — New Year, Christmas, Easter, Halloween, Women’s Day, Mother’s and Father’s Day, Teachers’ Day, Friendship Day and the rest. If your country has a calendar you would like on the list, tell us which days and we will date them.
One thing to be straight about: the United States and Gulf calendars are published, but they are not yet followed automatically when you tell us where you are — for now you would pick them yourself. Wiring the country you choose at sign-up to the calendars you follow is the next piece of work on this, and it is not finished. Every shelf on every calendar is free on the personal plan. See the plans →
Your own shelves, on your own dates
An organisation is not limited to the public calendar. It gets private shelves that only its members can see — its founding day, its campaigns, its drives, its awards — with its artwork and its branding, personalised for each member the same way a festival card is.
A private shelf sits in a member's app next to Diwali and Monday motivation, so it arrives in the same habit rather than as one more thing to remember. Prices for the organisation plans are not published — talk to us and we will walk through it.
Talk to us about organisation shelvesReading the calendar from your own app
If you are integrating SharEarn rather than using the app, the same calendar sits behind the render API — the occasion decides which template is current, and your call supplies the person. Your users never leave your product, and we store nothing about them.
Read the API overview → Per-client keys · client isolation
The next occasion is closer than you think
Put your details in once, and the calendar takes care of the rest of the year.
The app — coming soon For organisations →
Android available · iOS coming soon